Orkid Studios is an independent visual design studio based in Edmonton, Alberta. I work with founders and small teams who want their brand to feel like a person, not a process.

I came at this from the art world first. Throughout high school I was torn between film and visual art, but when I discovered design, it just clicked. Here was a way to stay creative, to keep making and building and curating, but actually get paid for it. I spent years painting, drawing, and working with sculpture, and that foundation shaped everything I do now. I came from a small town where everything felt like a chain, but when I'd visit bigger cities and see local businesses with real soul in their design, I understood what I wanted to spend my career doing. I wanted to help people build brands that feel like them.

My take on AI is that it is a tool for the backend, never the front. It handles the technical work: market research, SEO, data analysis, the margins and the math. But every visual decision, every moment of curation, every choice about how your brand looks and feels, that's human-only. AI cannot curate. It cannot refine taste. It does not know what your brand should feel like or how it wants to be remembered. My creative direction, my eye, my judgment, that's always mine. I design first as a human, and tools serve that vision, never the other way around.

I work best when we can nail down exactly who your audience is, and then build a visual language that speaks directly to them. When your brand feels true to who you are on the inside and resonates with exactly the right people on the outside, that's when we've done something real.